Product Strategy & Commercialization

Navigate product
innovation end‑to‑end

NextProductBuild partners with organizations to validate the right ideas, define scope, and build the go-to-market strategy to turn the right opportunities into sustainable revenue.

Laurie Cordova
Laurie Cordova
Founder, NextProductBuild

I work directly with organizations to validate product ideas, define scope, and navigate the full path from concept to commercialization, so your innovation efforts connect to real business outcomes.

01 Idea Validation & Prioritization
02 Go-to-Market Strategy
03 Launch & Commercialization
Who I Work With

Built for organizations
at a pivotal moment

Whether you're launching your first product or expanding into new lines, the challenge is the same: knowing where to focus, what to build, and how to win in market.

Startups

You have an idea and the drive to build, but need a strategic partner to validate the right direction, define scope, and create a commercialization path that fits your stage and resources.

Flexible Engagements
Medical Societies & Associations

You serve a specialized membership and need new revenue streams that align with your mission. I help you identify, validate, and commercialize products that generate non-dues revenue and real member value.

Mission-Aligned
Organizations Building New Product Lines

You have a core business but are expanding into adjacent products or markets. I bring the structure, process, and go-to-market thinking to make your expansion strategic, not reactive.

Small to Mid-Size
How I Can Help

Three ways to work
together

Every engagement is hands-on, strategic, and tied to your organization's larger goals.

01
Product Innovation Consulting

End-to-end partnership for organizations navigating product innovation. From validating which ideas are worth pursuing to defining scope, building go-to-market strategy, and guiding commercialization, I work alongside your team at every stage.

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02
Product Leadership Hiring

A premium executive search service for organizations that need exceptional product leaders. As a former Product Executive and hiring manager, I bring insider expertise to every search, rigorously vetting candidates so you don't waste time on the wrong ones.

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03
Coaching & Advisory

For high-performing and emerging product leaders who want a trusted thought partner. Structured biweekly sessions focused on your most pressing challenges, from managing teams and navigating executive relationships to career growth and job search strategy.

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Laurie Cordova
About Laurie

A partner who's
been there

I founded NextProductBuild to do more of what I love most: helping organizations navigate the hard parts of product innovation.

My career in product spans 20+ years and every stage of company growth, from small startups to growth-phase organizations to enterprise, including leading one company through IPO. Along the way I have worked across healthcare, clean energy, ed tech, information services, and media and publishing. That range of experience is what makes me an effective partner. LinkedIn →

I work directly with every client, as a trusted partner invested in your outcomes from the first conversation through launch and beyond.

Former Product Executive & Hiring Manager
Advisor to Medical Societies & Healthcare Organizations
Experience across startups, mid-size, and enterprise
Coaching & advisory for product leaders at all levels
Get in Touch

Let's talk about
what you're building

Ready to discuss your product innovation, leadership hiring, or coaching needs? Fill out the form below and I'll be in touch.